RU a PIG In MuD?

Paul Silvia, associate professor of psychology, University of North Carolina at Greensboro, for Pacific Standard reviews Dr. Roberta Ness’ Innovation Generation: How to Produce Creative and Useful Scientific Ideas (Oxford UP), which employs the acronym PIG In MuD:

  1. Phrase a question based on interest, observation, and knowledge.
  2. Identify the frames and find alternatives.
  3. Generate all possible solutions.
  4. Incubate.
  5. Meld your single best idea back into the process of normal science.
  6. Disseminate your innovative finding.

This brief video by Dr. Ness for TEDxHouston is engaging and informative.

 

Dr. Ness is dean of the School of Public Health, University of Texas at Houston.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: