RU a PIG In MuD?

Paul Silvia, associate professor of psychology, University of North Carolina at Greensboro, for Pacific Standard reviews Dr. Roberta Ness’ Innovation Generation: How to Produce Creative and Useful Scientific Ideas (Oxford UP), which employs the acronym PIG In MuD:

  1. Phrase a question based on interest, observation, and knowledge.
  2. Identify the frames and find alternatives.
  3. Generate all possible solutions.
  4. Incubate.
  5. Meld your single best idea back into the process of normal science.
  6. Disseminate your innovative finding.

This brief video by Dr. Ness for TEDxHouston is engaging and informative.


Dr. Ness is dean of the School of Public Health, University of Texas at Houston.


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