While peer-reviewed scholarly journal publication is the goal of most researchers and scholars, you might also be attentive to the ways that you can bring your findings and work to a larger popular audience.
Journalists and other news media professionals are often interested in publicizing interesting research.
However, as John Oliver recently explained in his Last Week Tonight feature on scientific studies, the nuances of science are often lost on journalists (as well as their readers and viewers).
Inside Higher Ed editor Scott Jaschik offered some canny advice to researchers on how to work with journalists in his “Faculty and the Fourth Estate” (published by the AAUP in 2010).
What to do before a reporter calls (or before you call a reporter) is also the topic of a recent blog post on Tenure, She Wrote.